Joma Jewellery and Katie Loxton are two brands founded by Katie Loxton and her partner Geoff, with a shared vision for accessible and sentimental design. Joma Jewellery began in 2008, focusing on handcrafted jewelry, while Katie Loxton was established in 2015 as a lifestyle brand offering personalized accessories, gifts, and homeware. The company is based in the UK and emphasizes affordability in its product offerings.Joma Jewellery features collections of bracelets, necklaces, and earrings, while Katie Loxton provides personalized handbags, pouches, and home accessories. Both brands prioritize customization, allowing for monogramming and bespoke designs. They operate through a direct-to-consumer e-commerce platform and maintain wholesale partnerships, catering to both online and in-store shoppers.With a reported turnover of £12.74M in 2023, the company targets gift buyers looking for boutique-style items, particularly in women’s accessories and home decor. Joma Jewellery and Katie Loxton aim to be a convenient "one-stop shop" for gifting needs, with a commitment to quality and customer satisfaction.

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